VISUAL MERCHANDISING - SHOP WINDOWS

All we know that first impression is always important.First;we look at the cover page and if we like it we continue to turn the pages.That's why we always see the most attractive things on the cover page.We can consider the shop window as a cover page.It should be well designed,with the best products of the brands' and with a concept for sure.Also the lighting,materials,colors,mannequins are the most important elements to be careful on displaying.It doesn't need to be/ look expensive.Sometimes very simple detail can give very impressive look.

Unfortunately many brands don't pay attention about their shop windows.Some of them think they have a label and they don't need any,and some of them does really good ones.I took some window photos from the cities i 've been and i will add with the details of them.

 mc

Elegancy of black&white

This was a shop which includes;books,home furniture and accesories in VIENNA(2009).

They had this concept for christmas and i really loved it.Main white colour represents snow,the horns of the reindeers' on the head of mannequins,chandeliers for the christmas tables and flowers are the elements of christmas and designed very elegant.

Harmony of the colors

This is United Colors of Benetton in MILAN 2009.

It was a very smart idea to put colorful sweaters on the christmas tree.Everyone knows benetton with its wide range of colors and they kept this idea for the christmas concept.Aditionally they just put red gift boxes next to the tree and with this very simple but smart idea , it worked so well.

 No Stress , Be Sexy !

This is PINKO in MILAN 2009.

They just displayed boxes with the mannequins wearing colourful dresses on it.But here the main part of the concept is the text they wrote on the window."No stress,be sexy.Happy Xmas from Pinko"

No,no,no !

This is Burberry LONDON in 2010 summer.

Well,it's good quality,famous and a well known brand but they cannot just cover the windows with the pattern of their brand.Maybe some of you will think it reminds curiosity but this is one of the biggest shop they have and they had to take pain over the shop windows ! Dislike !

They kept right side windows open and left side windowes covered.It's not even compatible.

Elegancy&design

This is Louis Vuitton in LONDON in 2010 summer.

That was one of the best LV shops that i've seen.There were too many window shops and every single one designed perfectly.All the windows were including different products but attached to the same concept.

General view of the shop at Bond Street,London.

Giraffe,presenting the scarves on its neck.

2nd floor windows were more for luggages and bags.

Every glass jar presents different products of LV.

Small,simple,cosy..

This was a shop at Florence in 2008.It was not a famous brand but was a very cosy boutique placing at a narrow street.People who visited Florence will get the concept from the photos.Nothing special,nothing expensive,no concept.The only concept was the colors because of spring i think.But it was cute and created interest on me to take its photo 3 years ago :)

Design in a mess

These are some small boutiques from Nothing Hill Gate,London.I should definitely say they are really so cute and perceptible.I also entered to the shops,they don't have high quality and prices but you can find very original things ! They mostly used stickers,colors,little bit of pop art,retro and vintage.Mannequins are simple,lighting is even not available on the windows but the way they did really works to pull the people inside!

i loved the name ! i love gorgeous !

"INTERIOR DESIGN FOR RETAIL" Workshop at Central Saint Martins/ London

Mmmmh London,London ! Most of the people don't like London because of it's cloudy and rainy weather.The climate is also an important reason for me but how come ? This is London ! More than you know.When you are looking to the streets,buildings,atmosphere,people in a hurry and places open 7/24; there is always a mystery,curiousity because you know there is something there more than you see.That's because you don't care about the weather;just carry an umbrella in your bag everytime and take a sweater in summer ! It worths believe me !

4th July 2010 was my 3rd trip to London.The others were 8 years ago when i was 14 so; i felt like it was the first time because i had a different point of view for sure.It was a big luck that it rained only 2 days during my stay.And after Milan's bloody hot weather it was heaven for me to wear sweater.
Anyway i was in London because ; after i graduated i wanted to do something particular so i've find this workshop ''Interior Design for Retail" and  decided to take it.I was planning to continue on my carrier in Turkey and i needed to find something missing.Yes,this course had a title i even didn't hear about and yes this was compeletly missing in my country.We have a great market but sometimes even the very big brands don't pay attention on it.
If i have to explain what is about,it's a course includes also visual merchandising.We were getting into detail about the materials,colours,styling,lighting and display windows about the retail stores in London.Visiting some museums,factories and shopping malls.There were also lectures in class and there was a final presentation we had to do which was "designing a retail space."
Everthing was about displaying and the details behind it.As you know London was a very big opportunity for us becuase of its market.
When you are taking this course it is changing your point of view because you are thinking "oh my god ,i've never looked in this way or you see 1 little detail can make very big difference."
At my next posts i am going to share the places we have visited and the things we have done during this course and believe me it was fun ! ( or maybe London was fun :) ) And now i want to share some photos with you about my lovely London trip.

                                     I am an animal LOVER.So i was in London Zoo !

This is in China Town before a chinese dinner and after a sale shopping !

This is a famous irish pub at the back of Piccadily Circus.At least we 've been informed in that way. But  i  need to say i've inspired from the exterior.

Oh.yes ! We did sketch at the park !

This is a place that you don't have any chance about not seeing when you go to London!  It's a magical place like in the movie.

MC!